Ula Abdul Ahad is an expert in comprehensive business consulting and digital marketing, with more than 20 years of experience in business management, strategy, and execution.

Ula is an Executive MBA graduate from the renowned INSEAD and an accredited digital marketing specialist.

She has extensive experience in sales and marketing, launching, managing, and operating businesses across the GCC, Middle East, and North Africa.

She is well equipped to advise on feasibility studies, pre-opening strategies, ongoing business planning, and positioning to optimize investments and enhance performance.

Ula brings strong expertise in digital marketing strategy, planning, and execution, where she develops end-to-end marketing frameworks aligned with business objectives.

She has led the planning and implementation of integrated digital campaigns across multiple channels, including social media, paid advertising, content marketing, and email marketing, with a focus on measurable growth, customer acquisition, and ROI optimization.

She has hands-on experience in setting up digital ecosystems for businesses, including platform selection, content strategy, campaign management, and performance tracking using data-driven insights to continuously refine and improve results.

Ula uses her expertise and lessons learned to add value to organizations and individuals.

Throughout her career, she has supported numerous SMEs from feasibility through setup and growth, while also assisting companies in change management, restructuring, governance, and performance improvement initiatives.